Xiaohongshu, also known as Little Red Book, has quickly gained attention across the globe, especially from users in countries like the U.S. This app, once primarily a platform for lifestyle influencers and beauty enthusiasts, has become a go-to place for sharing everything from shopping experiences to personal development tips. In this article, we’ll dive into some of the hottest trends taking over Xiaohongshu right now and how this could impact both global users and content creators.
What is Xiaohongshu (Little Red Book)?
If you haven’t heard of Xiaohongshu yet, you might be wondering what all the fuss is about. Launched in 2013, Xiaohongshu is a Chinese social media and e-commerce platform that lets users share product reviews, lifestyle experiences, and more. Think of it as a mix between Instagram and Pinterest, but with a heavy focus on shopping and personal recommendations. Users post pictures and videos of their daily lives, with many reviews centered around products and travel experiences. The app has grown into a massive community with millions of active users.
The Surge of International Users on Xiaohongshu in 2025
Recently, Xiaohongshu has seen a significant increase in international users, especially as many TikTok users have sought new platforms after concerns over TikTok’s future in certain countries. These new users, often referred to as “TikTok refugees,” are flocking to Xiaohongshu for its blend of social interaction and e-commerce. It’s not just a platform for browsing; it’s a place for users to connect over shared experiences, from lifestyle hacks to wellness tips.
One major reason for this surge is Xiaohongshu’s ease of use and community-driven content. With the rise of influencers and brands embracing the platform, it’s no surprise that it’s gaining traction globally. Plus, as international users share their experiences, the app’s relevance outside China has skyrocketed.
7 Hot Trends on Xiaohongshu: What’s Gaining Popularity?
Xiaohongshu is a dynamic platform that’s always shifting with trends. Some of the latest buzz-worthy topics include:
- Sustainable Living: With more people looking to reduce their carbon footprint, sustainable living tips are everywhere. From eco-friendly products to tips on living a zero-waste lifestyle, Xiaohongshu users are diving into these conversations.
- Travel and Local Adventures: Although the pandemic impacted travel, Xiaohongshu has seen a rise in users sharing local adventure experiences. Whether it’s hiking in the mountains or exploring hidden gems in their cities, users are embracing “staycations” and unique, local travel experiences. The app’s influence has encouraged people to discover the beauty in their own backyard.
- Wellness and Mental Health: As more people focus on self-care and mental well-being, Xiaohongshu users are sharing tips on mindfulness, meditation, and stress relief. From yoga routines to journaling practices, users are exploring ways to improve their mental health and emotional balance. Content related to mental health awareness and creating peaceful, restorative spaces is resonating deeply.
- Home Decor and Feng Shui: As more users share feng shui bedroom tips for creating harmonious and aesthetically pleasing living spaces, Feng Shui is becoming a hot topic. People are increasingly interested in how the placement of furniture and colors in their homes can improve their well-being. Whether it’s creating a cozy bedroom or setting up a productive workspace, Feng Shui is resonating with users looking to bring balance into their lives.
- DIY and Home Projects: With the rise of remote work and staying at home, many Xiaohongshu users are diving into DIY projects to personalize their living spaces. From creating custom home decor pieces to upcycling old furniture, users are getting creative and sharing tutorials. These DIY ideas are not only fun but also offer cost-effective ways to enhance home interiors.
- Healthy Eating and Plant-Based Diets: As more people shift towards healthier lifestyles, plant-based diets and nutritious recipes are taking off on Xiaohongshu. Users are sharing vegan and vegetarian meal ideas, healthy snacks, and tips on incorporating more plant-based foods into their daily routines. The trend also includes discussions on sustainable food choices and how to maintain a balanced diet while minimizing environmental impact.
- Cross-Cultural Exchange and Learning: Xiaohongshu has become a hub for global exchange, where users from different countries share their cultural experiences, language-learning tips, and international lifestyle insights. With a growing interest in learning new languages and understanding diverse cultures, users are posting about travel experiences, language challenges, and the joys of discovering foreign traditions. This trend encourages open-mindedness and helps build connections across borders, fostering a sense of global community.
Xiaohongshu for Content Creators: Top 6 Tips
As a content creator, Xiaohongshu offers a unique opportunity to tap into a new and engaged audience. The platform isn’t just about sharing your latest haul or DIY project; it’s about building a genuine connection with your audience. For those in lifestyle, fashion, wellness, or even Feng Shui and astrology, this is a great place to showcase expertise.
Here’s how you can get started:
- Create Authentic Content: Xiaohongshu users value authenticity. If you’re sharing your thoughts on personal growth and mindfulness, make sure your content reflects your genuine experiences. People appreciate real stories and practical tips that come from a place of sincerity, so be yourself and offer content that resonates with your audience.
- Engage with Followers: Xiaohongshu is a community-based platform, so interacting with followers is key. Answer questions, engage in conversations, and share tips in a way that feels approachable and natural.
- Optimize your posts: Use relevant and trending hashtags to increase visibility and connect with users who are interested in your content. Keep your language friendly and approachable, and avoid sounding overly formal or sales-driven.
- The Role of Visual Content: Xiaohongshu is a highly visual platform, so having eye-catching images and videos is essential to gaining attention. High-quality photos or short, engaging videos that highlight your tips will make your posts stand out.
- Stay Consistent with Trends: Keep an eye on what’s trending by browsing the app’s discover page, looking at what influencers are posting, and monitoring popular hashtags. Tools like Xiaohongshu’s “Explore” section will also show you what topics are gaining traction. Once you’ve identified trends, you can adapt them to fit your niche without losing authenticity.
- Leverage E-commerce Features: The app has strong e-commerce integrations, so if you’re sharing tips related to products, users can easily buy them directly through your post.
Xiaohongshu’s Impact on Global Trends
The rise of Xiaohongshu is also pushing global trends. As more international users flock to the platform, they bring fresh ideas and cultural influences that make their way into the global conversation. We’re seeing a shift towards mindful living, conscious consumerism, and a greater interest in how to live in balance with our surroundings.
For instance, topics like Feng Shui, which were once considered niche in the West, are now being explored by many users as they share tips for creating harmonious living spaces. Astrology content is also gaining traction, with users looking for ways to align their homes with their zodiac signs.
In the near future, I’ll be sharing my personal insights on Feng Shui and astrology on Xiaohongshu, tapping into these growing trends. Welcome to my Xiaohongshu account.
As more people seek ways to improve their living spaces and align their environments with their personal energy, I want to provide helpful, practical advice that connects these ancient practices with modern lifestyles. Whether you’re looking to create a peaceful home or use your zodiac sign to guide your decor choices, my upcoming posts will offer easy-to-follow tips and real-life examples to help you create balance and harmony in your life.
Here are some top guides and tips you can read first:
Feng Shui House Facing North: Tips, Challenges
What Is Bad Feng Shui for a House? 19 Key Mistakes
Feng Shui Bed Placement Direction for Positive Energy
Lucky Color for 2025 Feng Shui
Is Xiaohongshu the Future of Social Media?
As Xiaohongshu continues to grow in popularity, it’s clear that it’s not just another social media app. It’s a platform that allows for authentic interactions and the sharing of valuable, experience-based content. Whether you’re into Feng Shui, astrology, or just looking for the latest lifestyle trends, Xiaohongshu is a place where you can engage with a diverse, global audience.
If you’re a content creator, consider joining the platform to reach a broader audience and share your expertise. The app’s rise in popularity is not just a trend—it’s a sign of the evolving way we connect, share, and shop in the digital age.
By paying attention to the hottest trends on Xiaohongshu, you’ll not only stay ahead of the curve but also gain valuable insights into what people are truly interested in. Whether it’s sustainable living or a peaceful, well-decorated bedroom, Xiaohongshu is helping shape the way we live, connect, and create.
